The annual invidis keynote sets the agenda for the global digital signage industry. Drawing on exclusive research, market data and real-world case studies, this session delivers a clear view of where the industry stands today and where it is heading next. From shifting business models to emerging technologies and market dynamics, gain the insight you need to navigate change and identify the opportunities shaping the future of digital signage.

Celebrate excellence across the digital signage industry at the invidis Awards. Recognising innovation, creativity and impact, this session highlights the standout projects and organisations driving the sector forward. The ceremony is followed by networking, offering the perfect setting to connect with peers, partners and industry leaders.

Over the past two decades, digital signage has evolved from standalone displays to a global, data-driven communications medium. This keynote reflects on the defining moments, technological shifts and business model transformations that have shaped the industry. Drawing on deep market insight, it also looks ahead to the next phase of growth, highlighting the forces that will define the future of digital signage.

• Why “Good Enough” Wins: Rome wasn’t built in a week - but a good‑enough CMS can be.
• Canva + GenAI: The end of the classical content composer
• Loveable UX: Why UI as we know it is disappearing
• IT Giants Reshape the Market: How hyperscalers are killing DS specialists
• The new hierarchy at the PoS: DS CMS shifts from “master system” to flexible team player