The digital signage industry loves to talk about innovation - but what happens when the world’s largest players finally decide to rewrite the rules? For years, the market was driven by steady, incremental evolution: bigger screens, better CMS, smoother integrations. But now some of the world’s largest ProAV and IT giants are on the move — global platform companies, tech titans, and ultra‑funded disruptors are reshaping the playing field faster (and louder) than ever.

This Summit Club panel brings together the heavyweights and the rule‑breakers.
Not for polite conversation. For confrontation. We ask the questions everyone’s whispering about: Are the established leaders still setting the pace — or simply defending territory? Are the disruptors building the future — or breaking things they don’t fully understand? And is the industry finally reaching a tipping point where scale, data, and global reach matter more than AV heritage?

This is where strategy meets ego, where legacy meets ambition, where “we’ve always done it this way” collides with “move fast and change everything.”

Every region claims to be the ‘next big thing’ - but the global digital signage industry is far more fragmented, political, and unpredictable than the headlines suggest. What’s booming in India is stagnating in North America. What’s consolidating in Europe is exploding in LATAM. What’s innovating in APAC is being regulated in the Middle East.

This panel brings together global insiders who aren’t afraid to say what’s actually happening - and what’s not. We’ll dig into what really drives global growth (and what kills it): Supply chains under pressure, Tariff‑shaped markets, Local champions rising as global vendors retreat, Regional regulatory headaches, Diverging technology preferences. And the billion‑dollar question: Which region will define the next decade of digital signage?