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I am a Service Owner for DOOH and Digital Signage with many years of experience in Programmatic Advertising, Digital Out of Home (DOOH), Retail Media, and digital customer engagement. My focus lies in the strategic development of digital advertising and communication solutions by combining technology, monetization, and operational excellence.
A major part of my professional career has been shaped by my long-standing work with Grassfish and Vienna Airport, where I have been deeply involved in building, managing, and continuously evolving large-scale digital signage and DOOH infrastructures within one of Europe’s most dynamic high-traffic environments. Through this work, I have gained extensive expertise in connected digital ecosystems, synchronized screen networks, data-driven advertising solutions, and innovative passenger communication touchpoints.
My experience ranges from operational service ownership to the strategic development of scalable digital media platforms that support both operational communication and premium advertising experiences. I am passionate about driving innovation, automation, and measurable business impact while bridging the gap between technology, media, and customer experience.
Date
Airports are the last place where brands still have a captive audience - and everyone is fighting to own that moment. In a world where attention has a shorter lifespan than a boarding call, airport DooH is becoming the premium battleground for influence, identity, and revenue.
But let’s be honest: Most airport screens are playing it safe. Too static. Too polite. Too predictable. This panel asks the uncomfortable questions: Why aren’t airport media advertisers taking bigger creative risks? Why do brands spend millions on travelers, yet deliver content that looks like a digital brochure? And who actually controls innovation - airport operators, media owners, or brands terrified of disruption?
We’ll explore the boldest airport installations, the biggest missed opportunities, and the new wave of data‑driven, immersive, high‑stakes DooH that is rewriting the rules of passenger engagement.
Join us as we challenge the status quo and show how airports can transform from media inventory into moment‑making machines.
