Every region claims to be the ‘next big thing’ - but the global digital signage industry is far more fragmented, political, and unpredictable than the headlines suggest. What’s booming in India is stagnating in North America. What’s consolidating in Europe is exploding in LATAM. What’s innovating in APAC is being regulated in the Middle East.

This panel brings together global insiders who aren’t afraid to say what’s actually happening - and what’s not. We’ll dig into what really drives global growth (and what kills it): Supply chains under pressure, Tariff‑shaped markets, Local champions rising as global vendors retreat, Regional regulatory headaches, Diverging technology preferences. And the billion‑dollar question: Which region will define the next decade of digital signage?