The screen industry has been ruled by the same giants for two decades - but the next generation of manufacturers isn’t here to play nice. They’re faster. They’re hungrier. And they’re not waiting for permission to disrupt the market.

From me-too to aggressive innovation cycles, from platform-driven business models to radically different cost structures, the new guard is coming to capture market share.

And here’s the uncomfortable truth the legacy brands don’t want to hear: For the first time in years, they’re vulnerable. There component suppliers become competitors, is product still king or are solutions superior, does Made in China beats assembled in Europe?  

This panel puts the industry’s biggest question on the table: Are the new screen manufacturers about to outperform — or even replace — the old guard? We’ll explore shifting power, collapsing margins, new sourcing realities, sustainability pressures, vertical integration, and the one factor everyone underestimates: ambition.

If you think the screen market is stable, predictable, or controlled by the “usual players,” think again.