Peter is the UK CEO of TRISON, leading a talented team delivering the transformation of physical spaces into digitally immersive environments for global hospitality, retail, venues, automotive, DOOH, and corporate brands.

TRISON delivers 360° digital solutions, combining consultancy, creative design, innovative hardware and software platforms, and robust technical expertise to redefine how brands interact with their audiences. Under Peter’s leadership, the UK team focuses on creating seamless digital end-to-end solutions that enhance experiences and deliver measurable value.

With a passion for innovation, Peter drives the integration of technology, software, and creative solutions to shape environments that inspire and perform. His commitment to collaboration and long-term partnerships with clients and the wider industry reflects TRISON’s mission to make the extraordinary possible.