• Why “Good Enough” Wins: Rome wasn’t built in a week - but a good‑enough CMS can be.
• Canva + GenAI: The end of the classical content composer.
• Loveable UX: Why UI as we know it is disappearing.
• IT Giants Reshape the Market: How hyperscalers are killing DS specialists.
• The new hierarchy at the PoS: DS CMS shifts from “master system” to flexible team player.

• Complexity as a business model - and why it’s dying.
• APIs, interoperability, and the rise of plug‑and‑play architectures.
• What standardization means for integrators, vendors, and customers.
• Practical roadmap: How networks reduce complexity by 50% in 12 months.

AI in digital signage is only as powerful as the ecosystem behind it. This session breaks down the full AI technology stack, from data infrastructure and service layers to protocols, interfaces and autonomous agents. Understand how these components work together, what choices matter most, and how to build a scalable, future-ready AI architecture.

• Why ISO27001 and SOC2 are no longer enough.
• Common vulnerabilities across CMS platforms.
• Edge devices as attack surfaces.
• What enterprise buyers expect in 2026 (and what most vendors still don’t deliver).

• Why rigid architectures and worksflows are a thing of the past
• What are the best architectures for a hybrid world
• Masters & Slaves: the new roleplay in an orchestrated world
• Greenfield or brownfield: How to manage the transition

We will wrap up the day looking at the key takeaways of the discussions. In the spirit of the day, we will also collect input about which discussions need to be continued and about how to evolve the Tech Dialogue as a platform for exchange between technology thought leaders in the industry.