The Americas digital signage market is entering its most turbulent era in decades — and only the strongest players will make it out bigger, bolder, and more profitable. Tariffs are rewriting supply chains. AI is rewriting business models. Consolidation is rewriting who even counts as a market leader.

From U.S. giants to fast‑moving Latin American innovators, every company in the region is being forced to rethink how they operate, what they sell, and how they compete. The old rulebook is gone.

This panel – in cooperation with the Digital Signage Federation – pulls together the heavyweights who are shaping the future right now. And we’re not here for polite industry updates. We’re here to confront the realities most prefer to avoid: Are tariffs accelerating innovation – or choking the industry? Will AI empower DS companies – or make half of them irrelevant? Is consolidation stabilizing the market – or suffocating it? And what exactly will the “American digital signage champion” look like in three years?