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James has a long background in professional AV and technology marketing, having begun as a product trainer and marketer for a UK-based AV integrator in the early noughties. James has worked across a variety of AV and IT technologies including videoconferencing, pro audio, IPTV, digital signage, enterprise video streaming, hosting, IT managed services, and engagement technologies. James was named in the InAVate 40 Under 40 in it's inaugural year, and is a mentor in the RISE AV mentorship program supporting women in AV.
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The Americas digital signage market is entering its most turbulent era in decades — and only the strongest players will make it out bigger, bolder, and more profitable. Tariffs are rewriting supply chains. AI is rewriting business models. Consolidation is rewriting who even counts as a market leader.
From U.S. giants to fast‑moving Latin American innovators, every company in the region is being forced to rethink how they operate, what they sell, and how they compete. The old rulebook is gone.
This panel – in cooperation with the Digital Signage Federation – pulls together the heavyweights who are shaping the future right now. And we’re not here for polite industry updates. We’re here to confront the realities most prefer to avoid: Are tariffs accelerating innovation – or choking the industry? Will AI empower DS companies – or make half of them irrelevant? Is consolidation stabilizing the market – or suffocating it? And what exactly will the “American digital signage champion” look like in three years?
