In physical spaces, music and sound design are often treated as an afterthought - just background noise. But what if customer satisfaction, brand loyalty and other KPIs could be significantly improved, and a positive economic impact could be measured?

In this presentation, Susan Schramm (CMO, Motel One Group) and Robin Hofmann (HearDis!) come together to break the myth that music is merely a ‘nice to have’.

Based on a new groundbreaking study conducted by HearDis! and the Sinus Institute at various Motel One locations across Europe, they demonstrate how locally tailored, brand-appropriate playlists significantly boost guest satisfaction and emotional attachment to the venue.

AI is reshaping digital signage – from technology to business models.
The DSS AI spotlight session explores how AI impacts products and services, transforms organizations and people, and redefines entire value chains. Join industry experts and AI specialists as they move the conversation from first movers to true transformation - covering everything from GenAI and agentic AI to AI-driven coding and intelligent signage solutions.

Many retailers focus on impressive individual projects – but struggle with scaling and operations

The panel will demonstrate how digital signage is evolving from individual installations into standardised products – with clear service modules, roles and processes. Best practices will be discussed from the perspectives of retailers, integrators and manufacturers: Which architectures and operating models work across hundreds of locations – and where do companies still regularly stumble today?