In physical spaces, music and sound design are often treated as an afterthought - just background noise. But what if customer satisfaction, brand loyalty and other KPIs could be significantly improved, and a positive economic impact could be measured?

In this presentation, Susan Schramm (CMO, Motel One Group) and Robin Hofmann (HearDis!) come together to break the myth that music is merely a ‘nice to have’.

Based on a new groundbreaking study conducted by HearDis! and the Sinus Institute at various Motel One locations across Europe, they demonstrate how locally tailored, brand-appropriate playlists significantly boost guest satisfaction and emotional attachment to the venue.