Delivering impactful digital signage at scale requires more than great content. It demands seamless orchestration across platforms, data, hardware and operations. This session explores how leading organisations are bringing these elements together to create cohesive, responsive and scalable networks. From content workflows to system integration and real-time optimisation, discover what best-in-class orchestration looks like in practice and how it drives measurable results.

The digital signage industry loves to talk about innovation - but what happens when the world’s largest players finally decide to rewrite the rules? For years, the market was driven by steady, incremental evolution: bigger screens, better CMS, smoother integrations. But now some of the world’s largest ProAV and IT giants are on the move — global platform companies, tech titans, and ultra‑funded disruptors are reshaping the playing field faster (and louder) than ever.

This Summit Club panel brings together the heavyweights and the rule‑breakers.
Not for polite conversation. For confrontation. We ask the questions everyone’s whispering about: Are the established leaders still setting the pace — or simply defending territory? Are the disruptors building the future — or breaking things they don’t fully understand? And is the industry finally reaching a tipping point where scale, data, and global reach matter more than AV heritage?

This is where strategy meets ego, where legacy meets ambition, where “we’ve always done it this way” collides with “move fast and change everything.”

• Complexity as a business model - and why it’s dying.
• APIs, interoperability, and the rise of plug‑and‑play architectures.
• What standardization means for integrators, vendors, and customers.
• Practical roadmap: How networks reduce complexity by 50% in 12 months.