The Americas digital signage market is entering its most turbulent era in decades — and only the strongest players will make it out bigger, bolder, and more profitable. Tariffs are rewriting supply chains. AI is rewriting business models. Consolidation is rewriting who even counts as a market leader.

From U.S. giants to fast‑moving Latin American innovators, every company in the region is being forced to rethink how they operate, what they sell, and how they compete. The old rulebook is gone.

This panel – in cooperation with the Digital Signage Federation – pulls together the heavyweights who are shaping the future right now. And we’re not here for polite industry updates. We’re here to confront the realities most prefer to avoid: Are tariffs accelerating innovation – or choking the industry? Will AI empower DS companies – or make half of them irrelevant? Is consolidation stabilizing the market – or suffocating it? And what exactly will the “American digital signage champion” look like in three years?

The Women’s Breakfast powered by Lang AG brings together the leaders who are reshaping the conversation and proving that the future of digital signage won’t be defined by the old guard. Everyone is welcome to this session, which includes a presentation and a panel.

A Ticket to Hell? AI and the Future of Gendered Occupational Segregation

Presentation by Kamilla Lang, Director Operations at Lang AG & AVIXA Women’s Council DACH

Current studies suggest that women will be more strongly affected by AI-driven changes in the future labor market. Kamilla Lang offers an answer to this challenge: we must break out of existing structures and rethink established processes.

Leveling the Playing Field: Mastering AI, Negotiation & Networking

Panel Discussion with Tamara Bebb, Mónica Fernandez & Kamilla Lang

In today’s rapidly evolving workplace, technical expertise alone isn’t enough. The real differentiators are the skills that shape influence, visibility, and opportunity – yet data consistently shows gaps in how men and women develop and leverage them.

This panel dives into three critical capabilities every professional needs: understanding and using AI effectively, negotiating with confidence, and building powerful networks. Through candid conversation and practical insights, our panelists will unpack why these gaps exist, how they show up in everyday work, and – most importantly – what you can do about them.