Most digital signage projects fail at the first step: the translation of a retail briefing into a workable concept. This interactive session shows vendors, software providers and integrators how to read head office requirements, so they become commercially sound, operationally realistic and fit for NextGen Signage in the store.

Using real world examples like “digital campaign zones”, “promotion screens” and “in store retail media inventory”, participants learn which questions to ask early on, how to balance marketing, operations, IT and retail media needs, and how to avoid typical failure patterns before roll out.