The CMS market has been “mature” for too long - which is a polite way of saying it’s stuck. Too many solutions, too little innovation. Endless feature lists, but no real differentiation. Vendors still selling like it’s 2016, while the rest of the world has moved to AI-native, cloud-first, subscription‑driven ecosystems.

This panel pulls no punches. We’ll ask the uncomfortable questions the industry avoids:

Why are so many CMS platforms still glorified scheduling tools?
Is the subscription economy liberating the market?
Will AI kill the concept of a CMS as we know it?
And what happens when vendors bypass integrators and resellers for direct-to-customer business models?
The rules of the CMS game are being rewritten - by platforms, by AI, by new commercial mechanics, and by players who aren’t afraid to disrupt the old “integrator–vendor–customer” triangle. If your CMS strategy still looks like it did five years ago, you’re already behind.

Join us as we confront the shake-up, the turf wars, and the new power structures shaping the digital signage software industry.