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Mohannad Mousa is Head of Projects at MaktabiTech in Saudi Arabia, leading large-scale audiovisual and mission-critical technology deployments across the region. An AVIXA Xchange Advocate for the Middle East, and certified CTS, PMP, and GPM, serving as a member of both SAVe and the AVIXA Sustainability Advisory Group, where he works to shape how the AV industry approaches sustainability, innovation, and immersive technology at a global level.
Date
Sustainability is no longer a side conversation in digital signage – it is becoming a defining factor in how networks are designed, deployed and measured.
From energy consumption and hardware lifecycles to content strategies and data-driven optimisation, the industry is being challenged to rethink what “efficient” really means. At the same time, regulatory pressure, corporate ESG targets and rising operational costs are accelerating the shift from ambition to action.
This session brings together industry leaders to explore how green signage is moving from concept to commercial reality. What does sustainable signage look like in practice? Where are the real gains being made? And how can organisations balance performance, cost and environmental impact at scale?
