The Women’s Breakfast powered by Lang AG brings together the leaders who are reshaping the conversation and proving that the future of digital signage won’t be defined by the old guard. Everyone is welcome to this session, which includes a presentation and a panel.

A Ticket to Hell? AI and the Future of Gendered Occupational Segregation

Presentation by Kamilla Lang, Director Operations at Lang AG & AVIXA Women’s Council DACH

Current studies suggest that women will be more strongly affected by AI-driven changes in the future labor market. Kamilla Lang offers an answer to this challenge: we must break out of existing structures and rethink established processes.

Leveling the Playing Field: Mastering AI, Negotiation & Networking

Panel Discussion with Tamara Bebb, Mónica Fernandez & Kamilla Lang

In today’s rapidly evolving workplace, technical expertise alone isn’t enough. The real differentiators are the skills that shape influence, visibility, and opportunity – yet data consistently shows gaps in how men and women develop and leverage them.

This panel dives into three critical capabilities every professional needs: understanding and using AI effectively, negotiating with confidence, and building powerful networks. Through candid conversation and practical insights, our panelists will unpack why these gaps exist, how they show up in everyday work, and – most importantly – what you can do about them.

The CMS market has been “mature” for too long - which is a polite way of saying it’s stuck. Too many solutions, too little innovation. Endless feature lists, but no real differentiation. Vendors still selling like it’s 2016, while the rest of the world has moved to AI-native, cloud-first, subscription‑driven ecosystems.

This panel pulls no punches. We’ll ask the uncomfortable questions the industry avoids:

Why are so many CMS platforms still glorified scheduling tools?
Is the subscription economy liberating the market?
Will AI kill the concept of a CMS as we know it?
And what happens when vendors bypass integrators and resellers for direct-to-customer business models?
The rules of the CMS game are being rewritten - by platforms, by AI, by new commercial mechanics, and by players who aren’t afraid to disrupt the old “integrator–vendor–customer” triangle. If your CMS strategy still looks like it did five years ago, you’re already behind.

Join us as we confront the shake-up, the turf wars, and the new power structures shaping the digital signage software industry.