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Jon Sidwick has been involved in the AV/UC industry for over 30 years including heading up the professional display business at Sharp and spending over 20 years running the Maverick Presentation Product business, initially in the UK, then as part of Tech Data globally.
He is now the co-owner of Blue Touch Paper, specializing in the global AV/UC industry working with vendors, distributors, and partners building go-to-market strategies, strengthening channel ecosystems and creating channel intelligence.
A former member and Chairman of AVIXA’s Board of Directors, Jon brings both strategic vision and practical experience to help organizations embrace innovation, drive growth, and create authentic, trusted partnerships that shape the future of collaboration.
Date
Digital signage may grab the headlines — but the real transformation is happening in Enterprise ProAV, and most of the industry isn’t ready for what comes next.
While everyone chases retail media hype and LED spectacle, the enterprise world is quietly being rebuilt: AI‑driven workflows, meeting‑room automation, standardized global AV estates, cloud‑managed collaboration platforms, new procurement models, and a fresh generation of IT‑native buyers who don’t care about AV tradition.
Enterprise ProAV used to be predictable. Now it’s being disrupted from every angle.
This panel - curated and hosted by the consultants of Blue Touch Paper - cuts straight to the uncomfortable truth: Are AV integrators ready for an IT‑dominated world where software first, hardware last becomes the rule? Can the industry adapt to global standardization, subscription everything, and AI‑automated support? Is the traditional integration model on its last legs as platforms tighten their grip on ecosystems? And what does “beyond digital signage” really look like when AV becomes a data‑rich strategic asset instead of a room‑based technology silo?
