About the Speaker
As the Global Head of Channel at NowSignage, I lead our international sales strategy and partner ecosystem, ensuring our enterprise grade CMS reaches the right markets through a network of leading distributors and forward thinking integrators.
With over a decade of experience in the AV and technology sectors, I’ve spent my career at the intersection of cutting edge hardware and scalable SaaS solutions.
My background is built on a deep understanding of the global channel landscape, with the most important factor being that I don’t just manage partnerships; I build sustainable, value-driven relationships that help our partners solve complex digital signage challenges for their clients.
Throughout my career, I’ve been driven by the evolution of technology and its power to transform communication.
At NowSignage, my mission is to continue scaling our global footprint, working closely with our partners to ensure they have the tools and support needed to thrive in an increasingly digital world.
Attending
Orchestration Spotlight
invidis Keynote: NextGen Signage
The Store is the Stage: Scaling Immersive Storytelling in Retail
Lunch Break
Invidis Summit Club: Scale, Money, Platform Power - How New Players Threaten the Established Order
Coffee Break
DSS Beergarden Event
AI Spotlight
Lunch Break
Executive Panel & Interactive Q&A
Speaker's Sessions (1)
Date
Session
The new Platform Game and the Future of CMS
Disruption, Disintermediation, Domination: The Future CMS Economy
The CMS market has been “mature” for too long - which is a polite way of saying it’s stuck. Too many solutions, too little innovation. Endless feature lists, but no real differentiation. Vendors still selling like it’s 2016, while the rest of the world has moved to AI-native, cloud-first, subscription‑driven ecosystems.
This panel pulls no punches. We’ll ask the uncomfortable questions the industry avoids:
Why are so many CMS platforms still glorified scheduling tools?
Is the subscription economy liberating the market?
Will AI kill the concept of a CMS as we know it?
And what happens when vendors bypass integrators and resellers for direct-to-customer business models?
The rules of the CMS game are being rewritten - by platforms, by AI, by new commercial mechanics, and by players who aren’t afraid to disrupt the old “integrator–vendor–customer” triangle. If your CMS strategy still looks like it did five years ago, you’re already behind.
Join us as we confront the shake-up, the turf wars, and the new power structures shaping the digital signage software industry.
Speakers (3)
Adam Carson
Global Head of Channel, NowSignage