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Head of Application Scouting
Siemens AG
Jesco Doyen is Head of Application Scouting at Siemens Smart Infrastructure, where he drives business growth through a structured, application‑driven and customer‑centric approach. Based in Regensburg and Erlangen, he focuses on identifying, validating, and prioritizing new business opportunities by translating market signals and customer needs into scalable applications.
With more than 23 years at Siemens, Jesco brings extensive experience from manufacturing, quality management, product management and application. He previously served as Head of Future Business Scouting and as Product Manager and Product Owner for Electronic Circuit Protection Devices (ECPD), combining deep technical understanding with strategic and commercial responsibility.
Jesco is known for effectively bridging business management, product management, engineering, and sales to turn innovation into measurable customer value and market impact.
Date
Sustainability is no longer a side conversation in digital signage – it is becoming a defining factor in how networks are designed, deployed and measured.
From energy consumption and hardware lifecycles to content strategies and data-driven optimisation, the industry is being challenged to rethink what “efficient” really means. At the same time, regulatory pressure, corporate ESG targets and rising operational costs are accelerating the shift from ambition to action.
This session brings together industry leaders to explore how green signage is moving from concept to commercial reality. What does sustainable signage look like in practice? Where are the real gains being made? And how can organisations balance performance, cost and environmental impact at scale?