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Schoenmakers, 43, is “one of the most accomplished AI forensics experts” (WirtschaftsWoche) & a "top 30 German AI Leader" (Global Investors Forum). His fourth startup, HASE & IGEL, has become "one of Europe's most important AI startups" (AppliedAI Institute for Europe) & "the world's most innovative SME" (Stevie Awards) with its Explainable AI system NEUTRUM, helping companies understand market potential, develop strategies, attribute success & optimize ROI in marketing & sales.
Jan looks back on a long-standing career in marketing and communications (including EWE AG, nextpractice, Edelman Silicon Valley) and has advised around 200 companies on market strategy, digitalization, and data-driven management. He is the author of numerous articles, opinion pieces and book chapters. Jan earned his M.A. in Mass Communications as well as his certification as a Coach and Mediator (CICM) in Jena, Paris, and Cape Girardeau (USA).
When he's not working, Jan enjoys spending time with his 5 daughters, playing music with his band (https://wearepointless.de/), driving his collection of classic cars and mixing good drinks.
Date
Retailers say they’re customer‑centric – but their data tells a different story. Most stores still operate half-blind: fragmented insights, outdated loyalty data, anonymous shoppers, and in‑store media networks that behave more like digital billboards than intelligent, revenue‑driving platforms.
AI is blowing that world apart.
This presentation digs into the uncomfortable truth: Retailers now have more in‑store data than ever, yet they barely use it. Why are brands still guessing what customers want when AI can predict behavior with frightening accuracy? Why are retail media networks selling impressions instead of outcomes? And how long before AI knows the customer better than the retailer – and monetizes them first?
We’ll unpack the power struggles, the data gaps, the ethics, and the commercial opportunities that everyone talks about behind closed doors but never on stage.
If you think AI is just automating recommendations and ad targeting… you’re missing the revolution happening inside the store.
