As digital signage networks generate increasing volumes of data, the challenge is no longer access but effective utilisation. This session explores how organisations are structuring their data architecture to unlock insight, enable real-time decision-making and support advanced analytics. Learn how to move from data overload to data-driven strategy.

AI is reshaping digital signage – from technology to business models.
The DSS AI spotlight session explores how AI impacts products and services, transforms organizations and people, and redefines entire value chains. Join industry experts and AI specialists as they move the conversation from first movers to true transformation - covering everything from GenAI and agentic AI to AI-driven coding and intelligent signage solutions.

AI in digital signage is only as powerful as the ecosystem behind it. This session breaks down the full AI technology stack, from data infrastructure and service layers to protocols, interfaces and autonomous agents. Understand how these components work together, what choices matter most, and how to build a scalable, future-ready AI architecture.