• Complexity as a business model - and why it’s dying.
• APIs, interoperability, and the rise of plug‑and‑play architectures.
• What standardization means for integrators, vendors, and customers.
• Practical roadmap: How networks reduce complexity by 50% in 12 months.

AI is reshaping digital signage – from technology to business models.
The DSS AI spotlight session explores how AI impacts products and services, transforms organizations and people, and redefines entire value chains. Join industry experts and AI specialists as they move the conversation from first movers to true transformation - covering everything from GenAI and agentic AI to AI-driven coding and intelligent signage solutions.