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Executive President & Founding Partner
M-Cube
I am Executive President and Founding Partner of M-Cube Group, operating in Italy, France, the UK, Germany, Spain, the Netherlands, Belgium, China, and Hong Kong, as well as the specialized LED subsidiary Videomobile. I founded M-Cube in 2001 and it has grown to become a European leader in in-store digital experience, offering solutions such as in-store radio, in-store video, digital signage, interactive technologies, retail media and omnichannel platforms.
Throughout my professional career, I have led businesses in the financial, engineering, and facility management sectors. I have also gained extensive experience as a board member of listed banks and multi-utilities.
As a representative of the business world, I have led the Association of Young Entrepreneurs at the national level and I am currently Vice President of the Italian Association of Digital Sector Companies. Furthermore, since 2000, I have been a member of the Executive Board of the Chamber of Commerce of the Far Northeast of Italy (Venezia Giulia). I was awarded the Italian National Innovation Prize under the aegis of the President of the Republic in 2022 and the national award as “Maestro del Made in Italy” for the technology sector, awarded by the Minister of Enterprise and the Minister of Education of Italy in 2026.
Part of my education is a degree in economics from the University of Perugia and an executive master's degree from Luiss University.
Date
Europe loves to talk about “one common market” — but anyone actually doing business across the continent knows the truth: Europe is a patchwork, not a playground.
Different rules. Different buyers. Different expectations. Different speeds of innovation.
And yet, the pressure is building. Retail media, AI, sustainability mandates, cross‑border procurement, and global competition are forcing European digital signage players to think beyond their comfort zones. The companies that used to dominate their home turf are finding out that what works in France may fall flat in Germany - and what works in the Nordics doesn't scale in Southern Europe.
This panel brings together Europe’s leading DS operators, vendors, and strategists to answer the big, uncomfortable questions: Can European digital signage actually function as one common market? Are local champions strong enough to scale, or will global players eat the continent piece by piece? And who will shape the future: the agile locals, the cross‑border consolidators, or the global disruptors eyeing Europe’s fragmented landscape?
Europe is one of the biggest DS region in the world — but only for those who can master its complexity.