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Group CEO
TRISON
Alberto Cáceres, Global CEO of Trison Group, largest digital signage systems integrator in Europe, is an industrial engineer with a degree from the Madrid Polytechnic University and has postgraduate studies at IESE and INSEAD. Before joining Trison, Alberto developed an executive international career at Swedish multinational company Envac, one of the leading firms in environmental technology where he ended up being the COO of Envac Spain until 2007. His career then took a turn and he entered the world of outdoor advertising in 2008 at Clear Channel Outdoor, where he was General Manager and CEO in Spain and led the Centre of Excellence of Smartbike, Clear Channel’s bike sharing concept in nine countries. Passionate about innovation, Alberto pioneered smart city development with focus on sustainable transport, digital advertising & communication and environment, and holds one patent, two utility models and one industrial model. Firm believer that the only limit is the one you set yourself and motorsports fan, he completed the Paris-Samarkand-Moscow Raid, driving more than 8.000 km across Central Asian deserts and steppes and also completed a course in Formula One engineering. In 2019 he was included in FORBES 100 Most Creative People in Business list.
Date
Europe loves to talk about “one common market” — but anyone actually doing business across the continent knows the truth: Europe is a patchwork, not a playground.
Different rules. Different buyers. Different expectations. Different speeds of innovation.
And yet, the pressure is building. Retail media, AI, sustainability mandates, cross‑border procurement, and global competition are forcing European digital signage players to think beyond their comfort zones. The companies that used to dominate their home turf are finding out that what works in France may fall flat in Germany - and what works in the Nordics doesn't scale in Southern Europe.
This panel brings together Europe’s leading DS operators, vendors, and strategists to answer the big, uncomfortable questions: Can European digital signage actually function as one common market? Are local champions strong enough to scale, or will global players eat the continent piece by piece? And who will shape the future: the agile locals, the cross‑border consolidators, or the global disruptors eyeing Europe’s fragmented landscape?
Europe is one of the biggest DS region in the world — but only for those who can master its complexity.