Sustainability is no longer a side conversation in digital signage – it is becoming a defining factor in how networks are designed, deployed and measured.

From energy consumption and hardware lifecycles to content strategies and data-driven optimisation, the industry is being challenged to rethink what “efficient” really means. At the same time, regulatory pressure, corporate ESG targets and rising operational costs are accelerating the shift from ambition to action.

This session brings together industry leaders to explore how green signage is moving from concept to commercial reality. What does sustainable signage look like in practice? Where are the real gains being made? And how can organisations balance performance, cost and environmental impact at scale?