Artificial intelligence is moving beyond experimentation into real-world deployment across digital signage networks. This session explores the latest use cases, from content creation and personalisation to operational efficiency and audience analytics. Discover how organisations are translating AI capability into tangible business value and where the next wave of innovation is emerging.

Many retailers focus on impressive individual projects – but struggle with scaling and operations

The panel will demonstrate how digital signage is evolving from individual installations into standardised products – with clear service modules, roles and processes. Best practices will be discussed from the perspectives of retailers, integrators and manufacturers: Which architectures and operating models work across hundreds of locations – and where do companies still regularly stumble today?