Everyone keeps calling India “the next big market” - but what if it’s already the most important digital signage opportunity the industry is ignoring? Retail is booming, LED adoption is exploding, and global brands are pouring into India with a speed that makes Western markets look stuck in slow motion.

Meanwhile, India is building something no other region currently offers: scale, momentum, and an entirely new class of ambitious local players ready to compete globally.

This panel asks the uncomfortable questions most vendors avoid: Is India still an emerging market — or the growth engine the industry desperately needs? Are global DS players prepared to compete with India’s rising champions? Can India leapfrog legacy infrastructure and build the future of screens from scratch? And what happens when a billion‑plus consumers shape the next wave of digital experiences?

This isn’t just another “expanding region.” It’s the market with the power to make or break the next generation of DS and DooH strategies.

Every region claims to be the ‘next big thing’ - but the global digital signage industry is far more fragmented, political, and unpredictable than the headlines suggest. What’s booming in India is stagnating in North America. What’s consolidating in Europe is exploding in LATAM. What’s innovating in APAC is being regulated in the Middle East.

This panel brings together global insiders who aren’t afraid to say what’s actually happening - and what’s not. We’ll dig into what really drives global growth (and what kills it): Supply chains under pressure, Tariff‑shaped markets, Local champions rising as global vendors retreat, Regional regulatory headaches, Diverging technology preferences. And the billion‑dollar question: Which region will define the next decade of digital signage?