Hermond Boghosian is a Service Owner for DOOH and Digital Signage with many years of experience in Programmatic Advertising, Digital Out of Home (DOOH), Retail Media, and digital customer engagement. His focus lies in the strategic development of digital advertising and communication solutions by combining technology, monetization, and operational excellence.

A major part of his professional career has been shaped by his long-standing work with Grassfish and Vienna Airport, where he has been deeply involved in building, managing, and continuously evolving large-scale digital signage and DOOH infrastructures within one of Europe’s most dynamic high-traffic environments. Through this work, he has gained extensive expertise in connected digital ecosystems, synchronized screen networks, data-driven advertising solutions, and innovative passenger communication touchpoints.

His experience ranges from operational service ownership to the strategic development of scalable digital media platforms that support both operational communication and premium advertising experiences. He is passionate about driving innovation, automation, and measurable business impact while bridging the gap between technology, media, and customer experience.