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Director Retail Media & Analytics
ZetaDisplay
Jørn is a senior marketing, media, and analytics professional with more than 20 years of experience across brand building, digital marketing, shopper marketing, and commercial strategy. He is a strong advocate for evidence-based marketing, with a clear focus on using empirical methods, measurement, and proven tools to drive better business outcomes.
At ZetaDisplay, Jørn is leading the development of the company’s retail media offering and is responsible for the Retail Media Center of Excellence across the ZetaDisplay Group. In this role, he works at the intersection of retail, media, technology, and analytics to help build scalable retail media capabilities and commercially strong propositions across markets.
He also brings extensive experience from the media side, having supported clients with programmatic media sales for several years. This gives him a broad and practical understanding of the full retail media ecosystem — from strategy and commercialisation to execution, measurement, and optimization.
Jørn has led multiple ROI and ROO projects demonstrating the impact of high-quality sound and moving images in in-store communication. He is also a frequent speaker at industry and academic events, including BI Norwegian Business School and Westerdals School of Communication.
His core areas of expertise include retail media, digital signage, brand building, shopper marketing, advertising effectiveness, segmentation, brand-consumer measurement, and digital marketing consulting.
Date
Everyone in retail media claims to “own the tech stack” – but half the industry is still duct‑taping tools together and calling it innovation. As retail media explodes, so does the chaos: Adtech platforms pretending to be CMSs, integrators reinventing themselves as data companies, and retailers trying to run media networks on systems built for playlisting videos in 2014.
The elephant in the room: Is a stand‑alone CMS even relevant in a retail media world dominated by data, programmatic, and performance metrics? Or will the CMS quietly disappear – swallowed by retail media platforms, AI engines, and first‑party data ecosystems?
This panel cuts through the hype and asks the questions vendors hate: Who actually controls the retail media tech stack – retailers, adtech, CMS vendors, or data giants? Why are so many platforms trying to be everything at once? And what breaks first when the CMS becomes just another feature?
If your retail media tech stack still needs three logins, a custom integration, and a prayer to run a campaign… you’re already behind. Join us as we unpack the land grabs, the overlapping platforms, the power shifts – and the uncomfortable future of the CMS in a world where data rules everything.