The Women’s Breakfast powered by Lang AG brings together the leaders who are reshaping the conversation and proving that the future of digital signage won’t be defined by the old guard. Everyone is welcome to this session, which includes a presentation and a panel.

A Ticket to Hell? AI and the Future of Gendered Occupational Segregation

Presentation by Kamilla Lang, Director Operations at Lang AG & AVIXA Women’s Council DACH

Current studies suggest that women will be more strongly affected by AI-driven changes in the future labor market. Kamilla Lang offers an answer to this challenge: we must break out of existing structures and rethink established processes.

Leveling the Playing Field: Mastering AI, Negotiation & Networking

Panel Discussion with Tamara Bebb, Mónica Fernandez & Kamilla Lang

In today’s rapidly evolving workplace, technical expertise alone isn’t enough. The real differentiators are the skills that shape influence, visibility, and opportunity – yet data consistently shows gaps in how men and women develop and leverage them.

This panel dives into three critical capabilities every professional needs: understanding and using AI effectively, negotiating with confidence, and building powerful networks. Through candid conversation and practical insights, our panelists will unpack why these gaps exist, how they show up in everyday work, and – most importantly – what you can do about them.

This opening session sets the tone for the day, bringing together leading voices to frame the key technology conversations shaping digital signage in 2026. From platform evolution and system integration to emerging innovation areas, it provides a clear overview of the challenges and opportunities ahead, establishing the context for deeper discussions throughout the programme.