Joan Aixa Herrero

Vendor Director

TD SYNNEX Maverick

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About the Speaker

Professional with 20 years experience in IT / AV Dsitribution. I Build my career around marketing, sales, and growing new business opportunities, especially in areas like cloud, UCaaS, and data-driven solutions. Currently leading as a senior director, the product porfolio and go to market of TD SYNNEX UC and digital Signage business unit, leading a team of business managers accross multiple regions. Our objective is to build a value proposition for vendors and partners acrross multiple countries including hardware / Software and services. In previous roles I led the digital signage strategy for TD SYNNEX Maverick Europe and before I was in charge of building the UC / AV business for Iberia.

I enjoy building high performer teams and creating agile and resiliance working environments, always focusing on enjoying what we do in an everyday basis. From time to time also finding a moment for a nice morning run (and if its with Florian for INVIDIS even better!)

Attending

Behind the Screens: The Services That Make Digital Signage Work
Market Update

Behind the Screens: The Services That Make Digital Signage Work

Wednesday, May 20, 2026
4:00 PM - 4:30 PM | Europe/Berlin
Chicago

Speaker's Sessions (1)

Session
Market Update
Behind the Screens: The Services That Make Digital Signage Work
Wednesday, May 20, 2026
4:00 PM - 4:30 PM | Europe/Berlin
Panel
Chicago
English

Behind the Screens: The Services That Make Digital Signage Work

Successful digital signage networks rely on far more than screens and software. This session shines a light on the services that underpin performance, from installation and maintenance to content management, data integration and ongoing optimisation. Understand how service models are evolving, where value is created, and why operational excellence is critical to long-term success.

Speakers (4)
Joan Aixa Herrero
Vendor Director, TD SYNNEX Maverick
Sven Frackowiak
CEO, DTW Networks GmbH
Moderator (1)
Markus Deserno
Senior Business Development Consultant, invidis impact
Starts in
1 week
0 days
04hours
27 minutes