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CEO
Creative Realities
Richard Mills is currently Chief Executive Officer of CRI, a member of the Board of Directors and Chairman of the Board. Mr. Mills served as interim Chief Financial Officer from October 10, 2025 to December 1, 2025, and has served as Chief Executive Officer and as a member of the Board of Directors since 2015, and as Chairman of the Board since November 2023. Mr. Mills possesses over 32 years of industry experience.
He was previously Chief Executive Officer of ConeXus World Global, a leading digital media services company, which he founded in 2010, and which was acquired by the Company. Prior to founding ConeXus, Mr. Mills was President and Director at Beacon Enterprise Solutions Group, Inc., a public telecom and technology infrastructure services provider. Previous to that, he joined publicly traded Pomeroy Computer Resources, Inc. in 1993 and served as Chief Operating Officer and a member of the Board of Directors from 1995 until 1999. Mr. Mills helped grow sales at Pomeroy during his time there from $100 million to $700 million. Mr. Mills was also a founder of Strategic Communications LLC.
Date
The Americas digital signage market is entering its most turbulent era in decades — and only the strongest players will make it out bigger, bolder, and more profitable. Tariffs are rewriting supply chains. AI is rewriting business models. Consolidation is rewriting who even counts as a market leader.
From U.S. giants to fast‑moving Latin American innovators, every company in the region is being forced to rethink how they operate, what they sell, and how they compete. The old rulebook is gone.
This panel – in cooperation with the Digital Signage Federation – pulls together the heavyweights who are shaping the future right now. And we’re not here for polite industry updates. We’re here to confront the realities most prefer to avoid: Are tariffs accelerating innovation – or choking the industry? Will AI empower DS companies – or make half of them irrelevant? Is consolidation stabilizing the market – or suffocating it? And what exactly will the “American digital signage champion” look like in three years?
