Digital Signage Summit Europe 2017
Head of market and media research
Christof Hotz (MA, University of Zurich) has been working over the last 20 years in the field of marketing and outdoor market research with APG|SGA, Allgemeine Plakatgesellschaft AG, Switzerland's leading Outdoor Advertising Company. As director of the PPI Poster Performance Index, he analysed more than 1,500 Swiss national and regional outdoor campaigns. These tracking studies gathered huge amount of performance and effectiveness data for outdoor branding and storytelling, providing a solid basis for understanding the impact of outdoor campaigning in Switzerland. To find the right arguments for successful advertising marketing, big data shall now be smartly upgraded by new digital outdoor interaction technologies. Christof engages in both modern research and data science methodology.
Session with this speaker
July 5 | 14:00-14:25 | Digital Signage Summit Europe 2017 | DooH & Smart Cities, Room 14 A