July 6 | 14:00-14:25 | Digital Signage Summit Europe 2017 | Digital Signage & Retail Experiences, Room 14 B
Touchwindow For IKEA: How Technology Has Changed The Consumer-Retailer Relationship And How Stores Must Become Media
Touchwindow develops custom interactive engagement solutions, combining different media in a global omnichannel strategy. This involves social, mobile, digital signage, games and interactivity in a mix of marketing and communications. For IKEA, Touchwindow has created innovative solutions for developing creativity, encouraging sharing and promoting, and to co-create experiences. The company created a real ‘meeting place’ with a new dimension of communication in terms of form, strength of impact and effectiveness - this transforms the target from a passive viewer to an active and engaged participant. Interactive directories, relax touch tables, children's stations and interactive areas, video walls and touch walls with games for children and a complex digital signage system make IKEA ELNÒS SHOPPING a truly interactive experience. This presentation will explain how Touchwindow has developed new digital communication strategies for IKEA and how it can create and personalise our hardware and software solutions to create a successful connection between retailers and customers.