July 6 | 11:00-11:30 | Digital Signage Summit Europe 2017
Introduction To Adobe Experience Manager Screens
Customer journeys flow along many touchpoints. From social media streams, to websites, to wearable apps, to in-venue screens. Getting attention in a multichannel world is key for a successful customer experience. Are you managing that flow effectively? Current software solutions for in-venue screens are often isolated and disconnected from the rest of the journey. In this presentation, Tobias will dive into a new player in the Digital Signage industry – AEM Screens. We will discover the features of AEM Screens and how to extend your existing content and data into your retail locations. AEM Screens is integrated into Adobe Experience Manager, the world-class enterprise content management solution from Adobe, and exposes features that help make customer experiences interactive and personalised. It allows you to analyse the impact of customer behaviour and gives you the tools to improve customer loyalty.