Ines Seibold is Head of Marketing & Sales at P.O.S. The Instore Experience, where she is responsible for driving strategic marketing initiatives and developing integrated sales approaches for digital retail and instore communication solutions. She brings extensive experience in brand communication, project management and customer experience development within the retail and media environment.

In her role, she focuses on translating complex technological capabilities into impactful brand and retail experiences. Her work spans the conception and execution of digital signage and audio-based instore solutions, supporting retailers and brands in creating consistent, engaging and measurable customer journeys across physical touchpoints.

With a strong background in marketing, sales strategy and client consulting, Ines Seibold plays a key role in shaping customer-focused go-to-market approaches and strengthening long-term partnerships in the retail technology sector. At the Digital Signage Summit, she contributes her perspective on how technology, customer experience and commercial strategy come together at the point of sale.