The digital signage industry loves to talk about innovation - but what happens when the world’s largest players finally decide to rewrite the rules? For years, the market was driven by steady, incremental evolution: bigger screens, better CMS, smoother integrations. But now some of the world’s largest ProAV and IT giants are on the move — global platform companies, tech titans, and ultra‑funded disruptors are reshaping the playing field faster (and louder) than ever.

This Summit Club panel brings together the heavyweights and the rule‑breakers.
Not for polite conversation. For confrontation. We ask the questions everyone’s whispering about: Are the established leaders still setting the pace — or simply defending territory? Are the disruptors building the future — or breaking things they don’t fully understand? And is the industry finally reaching a tipping point where scale, data, and global reach matter more than AV heritage?

This is where strategy meets ego, where legacy meets ambition, where “we’ve always done it this way” collides with “move fast and change everything.”

AI is reshaping digital signage – from technology to business models.
The DSS AI spotlight session explores how AI impacts products and services, transforms organizations and people, and redefines entire value chains. Join industry experts and AI specialists as they move the conversation from first movers to true transformation - covering everything from GenAI and agentic AI to AI-driven coding and intelligent signage solutions.