Over two decades, I've learned one thing: technology doesn't transform businesses. The right technology, applied to the right problem, does.

Today I lead commercial and marketing strategy at SIA Interactive Europe across EMEA — retailers, banks, critical infrastructure operators, enterprises that are rethinking what their physical spaces can actually do.

A store is no longer just a store. A control room is no longer just a wall of screens. With the right digital layer, they become tools for communication, operational clarity, and measurable business outcomes.

I work across three platforms:

DEX Manager turns fragmented digital signage networks into a single CMS — consistent branding, faster campaign deployment, real ROI at scale.

C-CONTROL gives 24/7 control room teams unified situational awareness. Less noise, faster decisions, no compromises on reliability.

DEX Vision captures behavioral intelligence from physical environments — foot traffic, attention patterns, content performance — and turns it into something you can act on.

What drives me is simple: solving the daily frictions my clients actually face, building partnerships that outlast the project, and delivering digital experiences that perform.

If you're evaluating digital signage, control room technology, or AI analytics for physical spaces — I'm the right person to talk to.