Jørn is a senior marketing, media, and analytics professional with more than 20 years of experience across brand building, digital marketing, shopper marketing, and commercial strategy. He is a strong advocate for evidence-based marketing, with a clear focus on using empirical methods, measurement, and proven tools to drive better business outcomes.

At ZetaDisplay, Jørn is leading the development of the company’s retail media offering and is responsible for the Retail Media Center of Excellence across the ZetaDisplay Group. In this role, he works at the intersection of retail, media, technology, and analytics to help build scalable retail media capabilities and commercially strong propositions across markets.

He also brings extensive experience from the media side, having supported clients with programmatic media sales for several years. This gives him a broad and practical understanding of the full retail media ecosystem — from strategy and commercialisation to execution, measurement, and optimization.

Jørn has led multiple ROI and ROO projects demonstrating the impact of high-quality sound and moving images in in-store communication. He is also a frequent speaker at industry and academic events, including BI Norwegian Business School and Westerdals School of Communication.

His core areas of expertise include retail media, digital signage, brand building, shopper marketing, advertising effectiveness, segmentation, brand-consumer measurement, and digital marketing consulting.