Digital signage may grab the headlines — but the real transformation is happening in Enterprise ProAV, and most of the industry isn’t ready for what comes next.

While everyone chases retail media hype and LED spectacle, the enterprise world is quietly being rebuilt: AI‑driven workflows, meeting‑room automation, standardized global AV estates, cloud‑managed collaboration platforms, new procurement models, and a fresh generation of IT‑native buyers who don’t care about AV tradition.

Enterprise ProAV used to be predictable. Now it’s being disrupted from every angle.

This panel - curated and hosted by the consultants of Blue Touch Paper - cuts straight to the uncomfortable truth: Are AV integrators ready for an IT‑dominated world where software first, hardware last becomes the rule? Can the industry adapt to global standardization, subscription everything, and AI‑automated support? Is the traditional integration model on its last legs as platforms tighten their grip on ecosystems? And what does “beyond digital signage” really look like when AV becomes a data‑rich strategic asset instead of a room‑based technology silo?

• Complexity as a business model - and why it’s dying.
• APIs, interoperability, and the rise of plug‑and‑play architectures.
• What standardization means for integrators, vendors, and customers.
• Practical roadmap: How networks reduce complexity by 50% in 12 months.

AI is reshaping digital signage – from technology to business models.
The DSS AI spotlight session explores how AI impacts products and services, transforms organizations and people, and redefines entire value chains. Join industry experts and AI specialists as they move the conversation from first movers to true transformation - covering everything from GenAI and agentic AI to AI-driven coding and intelligent signage solutions.