Alberto Cáceres, Global CEO of Trison Group, largest digital signage systems integrator in Europe, is an industrial engineer with a degree from the Madrid Polytechnic University and has postgraduate studies at IESE and INSEAD. Before joining Trison, Alberto developed an executive international career at Swedish multinational company Envac, one of the leading firms in environmental technology where he ended up being the COO of Envac Spain until 2007. His career then took a turn and he entered the world of outdoor advertising in 2008 at Clear Channel Outdoor, where he was General Manager and CEO in Spain and led the Centre of Excellence of Smartbike, Clear Channel’s bike sharing concept in nine countries. Passionate about innovation, Alberto pioneered smart city development with focus on sustainable transport, digital advertising & communication and environment, and holds one patent, two utility models and one industrial model. Firm believer that the only limit is the one you set yourself and motorsports fan, he completed the Paris-Samarkand-Moscow Raid, driving more than 8.000 km across Central Asian deserts and steppes and also completed a course in Formula One engineering. In 2019 he was included in FORBES 100 Most Creative People in Business list.