Delivering impactful digital signage at scale requires more than great content. It demands seamless orchestration across platforms, data, hardware and operations. This session explores how leading organisations are bringing these elements together to create cohesive, responsive and scalable networks. From content workflows to system integration and real-time optimisation, discover what best-in-class orchestration looks like in practice and how it drives measurable results.

Retailers say they’re customer‑centric – but their data tells a different story. Most stores still operate half-blind: fragmented insights, outdated loyalty data, anonymous shoppers, and in‑store media networks that behave more like digital billboards than intelligent, revenue‑driving platforms.

AI is blowing that world apart.

This presentation digs into the uncomfortable truth: Retailers now have more in‑store data than ever, yet they barely use it. Why are brands still guessing what customers want when AI can predict behavior with frightening accuracy? Why are retail media networks selling impressions instead of outcomes? And how long before AI knows the customer better than the retailer – and monetizes them first?

We’ll unpack the power struggles, the data gaps, the ethics, and the commercial opportunities that everyone talks about behind closed doors but never on stage.

If you think AI is just automating recommendations and ad targeting… you’re missing the revolution happening inside the store.