Digital Signage Summit ISE 2018
At the forefront of programmatic out of home development with MyAdbooker, Sebastian Op het Veld is a leading player in the exploration and realisation of online campaigns in OOH. MyAdbooker provides real time media ERP consoles between buyers and publishers, to enable targeting of outdoor inventory by online real timedemand side platforms. Joining MyAdbooker in 2013, Sebastian had been added to the team for his experience in concept development for multiple tech startups. Within MyAdbooker Sebastian oversees programmatic campaigns and works with supply and demand to understand, innovate and mature the programmatic out of home product.