DIGITAL SIGNAGE AMONGST THE MOST PROFITABLE AV SECTORS

Digital signage is the audio-visual (AV) technology that most people are aware of on a day-to-day basis. Displays with moving video and – increasingly – audio are now commonplace in public spaces for advertising and information.

Many of those involved in digital signage – from display manufacturers to content distribution operators and equipment installers – are members of AVIXA (Audiovisual and Integrated Experience Association). As well as being the international trade association representing the AV industry, AVIXA co-owns ISE (Integrated Systems Europe), the major international showcase for AV technology, and produces the InfoComm trade shows held in North America, China and India, among other countries.

AVIXA also provides market reports and scrutiny through IOTA (Industry Outlook and Trends Analysis). In the 2019 overview, digital signage was shown to be among the most profitable AV sectors, with a total revenue of $8.934.1 billion and a Compound Annual Growth Rate (CAGR) of 5.35.8 percent.

Significant trends that are making an impact on digital signage include a drop in the price of displays, which has seen an increase in adoption of Direct View LED and flat panel screens. A major development in terms of distributing content to screens is AV-over-IP. Hailed as the fastest growing signal transmission format for carrying video, audio and control data, AV-over-IP is based on standard networking technologies but has the benefits of scalable switching, enhanced options for processing and encryption for greater security.

Sean Wargo, Sr. Director Market Intelligence, is responsible for helping AVIXA realize its strategic goal to become the authoritative source for market intelligence in the AV industry through data capture, analytics expertise, insight delivery, and world-class market research. At Digital Signage Summit ISE 2020 he will join the panel discussion ‘The Future of Digital Signage in a Mobile Experience Dominated World’.

Digital Signage Summit ISE (DSS ISE) is a half-day conference produced by Integrated Systems Events in association with invidis consulting. The Digital Signage Summit series of conferences are events that explore the business, technology and strategy of the Digital Signage and DooH (Digital out of Home) marketplace. DSS ISE is being held on 12 February 2020 at the Hotel Okura during Integrated Systems Europe (ISE), the world’s largest exhibition for professional AV and systems integration (11-14 February 2020, RAI Amsterdam).

  • Digital Signage Summit (DSS) ISE 2020
  • Wednesday 12 February 2020, 9:00-13:00
  • Hotel Okura, Amsterdam
  • Tickets are available here