With the theme ‘Customer Centricity in the Age of Personalisation, Experiences and AI’, this year’s Digital Signage Summit Europe will explore the technologies and strategies behind creating better customer experiences.
More than 40 of the world’s foremost digital signage experts and thought leaders will take part in keynotes, panel discussions and case study presentations. There will also be an exhibition showcase featuring leading Digital Signage and Digital out of Home technology and service suppliers, as well as an awards programme.
You can see these keynotes at DSS Europe 2019:
Ready to Accelerate – Consolidation in the Digital Signage Industry
Does the winner take it all? Is the digital signage software pure player model broken? Financing – from CAPEX to power-by-the-hour. The role of professional service organisations. Are DXP, ERP and CRM marginalising digital signage CMS?
The Convergence of Industries in the Visual Communications World
Bringing together numerous skillsets to form a visual communications company can benefit customers who are looking for more than just a canvas with advertising: it can bring a focus on emotional experiences combined with ad revenue.Stephen Gottlich, Snr. Vice President, Gable
Joe Kunigonis, Vice President – Managed Services & Network Operations, Gable
3 July, 11.30 – 12.00
Introducing Global DooH Standards – IAB and DooH Associations Define Common Standards
Five leading industry trade groups have collaborated for over a year to produce a definitive set of best practices for DooH media – to serve as a guide and reference for the advertising community.Gary Kayye, Co-Founder & Director, THE rAVe Agency
3 July, 12.00 – 12.30
Ours is a complex industry, based around technology that is developing rapidly. This presentation focuses on delivering an effective sales pitch that showcases the benefits of technology solutions and avoids the common pitfalls.
Louise Richley, Managing Director, Beyond Digital Solutions
4 July, 9.30 – 10.00
From Fast Fashion to Fast Store – Reinventing Physical & Digital Retail
The role of the physical store? Search, browse and hunt – finding the right mix for sustainable customer journey concepts. Holistic approach to experiences – is social media the new coffee shop? Digital Signage in the age of voice assistants.
The Future of Out of Home is (Artificial) Intelligence
OoH has made a remarkable comeback. Big pictures deliver better than ever in a cluttered media world. AI enables DooH buyers and sellers to trade programmatic advertising and automatically develop cross-media campaigns and copies – but will it fully control the industry?
Cloudy Outlook for Physical Retail? A View on the Store from the Cloud
This presentation is about the opportunities and limits of an omnichannel journey, with fascinating insights into the role of data and the future of digital signage: CMS vs digital experience platforms.
Nino Bergfeld, Sr. Manager Retail Industry Go To Market – DACH, Salesforce
4 July, 12.00 – 12.30
Tickets are still available for DSS Europe 2019 – Register now here.