Digital Signage Summit Europe 2018
Thomas Koch is 66 years of age and has been in the media business for 46 years. He spent 14 years as Media Planner and Head of Media in ad agencies such as GGK and Ted Bates Worldwide. In 1987, he founded thomaskochmedia in Dusseldorf, which eventually became the largest independent media company in Germany. In 2002, Koch merged his agency with Starcom Germany and was appointed CEO of tkmStarcom, which at the time was the seventh largest media agency in the country. In 2008, he joined the independent media agency Crossmedia as member of the board. Koch then co-founded Plural Media Services in Berlin, supporting independent media in emerging markets. From 2011 on, Koch consulted agencies, advertisers and media houses with his business consultancy tk-one. In 2017, he founded TKD Media as Germany`s first media agency focused on Digital-Out-of-Home. Koch is publisher of the business people magazine Clap and is a regular columnist for Wirtschaftswoche. He is author of the books Werbung nervt!, The Media Business For Pioneers and Die Zielgruppe sind auch nur Menschen. In 1995, the leading German business magazine, Capital, described Koch as the “most profiled mastermind in German advertising”. In 2004, Media & Marketing Europe included Koch in their list of Visionaries, Movers and Shakers, together with Maurice Levy, Rupert Murdoch and Sir Martin Sorrell. At the 10th anniversary of the German Media Awards in 2008, Koch was announced Media Personality of the Year. In 2011, he received the Signs Award for his engagement in crisis regions.