Digital Signage Summit Europe 2018
Ralph Siegfried has a masters degree in mechanical engineering and also successfully completed the Int’l Senior Management Program at the Business School of St. Gallen. Today, he works as a Consultant in Business Development with Axis Communications, a world leader in IP video-based solutions, where he is developing and executing a dedicated strategy for the retail market segment. While Axis Communications is known for its intelligent video surveillance solutions to minimise losses and make stores a safe place to shop, Siegfried focuses on specific solutions to capture customer behaviour in physical stores, to help retailers provide the ultimate service and shopping experiences for consumers. Prior to this, he was the Business Director for the retail wing (Sensormatic) of ADT Security’s German operation. In addition to this, he also held the position of Director of Strategic Accounts at Tyco Fire and Security, managing Benelux, North and CEE country accounts.