News services, online stores, digital displays, etc. – the portfolio of digital solutions available for pharmacies is extensive. Pharmacy robotic and automation specialist BD Rowa looked at how to provide pharmacies with an end-to-end digital experience. Digital Signage displays in the shop window, self-service check-out all the way to content data base. At first sight BD Rowa does not seem like a typical digital signage experts. And they are not typical but highly specialized. A fascinating insight look into how a robotic company became an essential provider of digital signage.