Digital Screens at transit shelter, DooH totems in pedestrian areas or displays and projection at train stations – DooH comes in many facets. But recently cities and utility providers have begun to look beyond the usual locations by upgrading existing infrastructure with smart city sensors, charging points, emergency communication and last but not least outdoor displays. Innogy Smart Poles – an entity of German utility Eon – focuses on developing, installing and operating smart light poles. Installed with everything a smart city requires. Insights into how digital signage and IoT offers added value for government, business and citizens.